Call to Action for Young Adults!

Calling all adults in their 20s and 30s!

As part of a broad, community-wide effort to strengthen the Minnesota Orchestra, Kenneth Huber has stepped up and offered to lead focus groups to learn how younger people might become more engaged with symphonic concert-going in the future.  My hat is off to you, Ken, for taking this project on!

I want to invite any and all young adults to participate in this project, which involves an hour-long meeting and a free concert.  You don’t have to be a concert-goer—I think there’s a clear sense that we’ll learn more if you aren’t a regular attendee.  Help us understand why you attend concerts, or why you don’t attend concerts.  What amenities would you like to see?  Any add-ons? What would you do differently, or keep the same?

Thank you for considering this request, and passing it along widely with any young adults in your network.  As Ken told me, the more the merrier!

Here is Ken’s complete request and contact information:

The Minnesota Orchestra with Maestro Osmo Vänskä is gearing up to launch its exciting and highly anticipated 2014-2015 Season. I’ve been working closely with the Orchestra in a variety of capacities—the latest is chairing a subcommittee to organize a Focus Group of young potential concert-goers in their 20’s and 30’s. As the Orchestra’s future plans take shape, we want to explore how best to reach out to and build an audience of young Minnesota Orchestra fans.

Given the many demands on your time, finances, and energy as you build careers and families, it seems essential we listen to how you might want to incorporate concert-going into your leisure activities. There is no obligation, no commitment, and no experience required other than a willingness to share. Your ideas, perceptions, and interests will prove invaluable to how the Minnesota Orchestra engages and communicates with you in the future.

There will be a choice of meeting times coinciding with an evening concert by the Minnesota Orchestra at Orchestra Hall on Nicollet Mall in Minneapolis. Meetings will run just over an hour. For your generosity in taking time to participate, a pair of tickets for the evening concert will be available to you compliments of the Minnesota Orchestra.

To that end, if you would you be willing to participate in a Focus Group meeting followed by a concert in the next couple of months, please email me at Please feel free to share this invitation with others who might be willing to participate.

With much thanks in advance and looking forward to your response,

Kenneth Huber
Chair, Minnesota Orchestra
Subcommittee Focus Group




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